It’s been an incredible 24 hours in the Twin Cities – and around the world – honoring Prince and his legacy.
MPR’s The Current stepped up yesterday in a way no one else could. And they’re not done yet. The station Prince himself admired and supported has 2 more ways that you can give your audiences more Prince, curated from his home town.
Broadcast “Purple Reign: The Life, Music, and Legacy of Prince” produced by The Current
Prince, a multi-talented musician who came out of the Minneapolis scene and changed the world of music forever, has died at age 57. One of the greatest stars in rock history, Prince bridged rock and R&B to fuse a “Minneapolis Sound” that helped define the music of the 1980s. With over 100 million albums sold worldwide, Prince is one of the best-selling artists of all time, widely cited as an influence by artists from the worlds of pop, R&B, rock, hip-hop, and beyond. The Current explores his life and legacy through his music and memories of those closest to him.
The one-hour program is available for broadcast as of 5:00pm CT today through Sunday, May 1st, 2016. You can find it in ContentDepot on the “Purple Reign: The Life, Music, and Legacy of Prince” page, along with a 30-second promo. The program follows this clock:
00:00-19:00 Segment 1
19:00-20:00 Local Cutaway (Music Bed)
20:00-39:00 Segment 2
39:00-40:00 Local Cutaway (Music Bed)
40:00-59:00 Segment 3
Stream The Current’s broadcast of Prince’s entire catalogue
Streaming Prince’s music is not easy for fans. The Current is making it easy for your listeners to hear all of Prince’s music, for free, in one place. Starting today at 6:00pm CT through Saturday at 8:00pm CT, The Current will celebrate the life, music and legacy of Prince by playing his entire music catalogue. That’s a 26-hour “Purple Reign,” hosted by The Current staff.
Embed the following streams on your website:
HTML audio player you can embed via iFrame or put in a pop-up:
http://www.thecurrent.org/listen
Direct links you can put into existing audio players:
http://current.stream.publicradio.org/current.aac
http://current.stream.publicradio.org/current.mp3
If you just want the music unhosted, use the Local Current’s streams:
http://www.thecurrent.org/listen/local
http://localcurrent.stream.publicradio.org/localcurrent.aac
http://localcurrent.stream.publicradio.org/localcurrent.mp3
The Local Current stream program will repeat starting at 7pm CT on Saturday.
Contact your APM Stations Relations Representative with any questions. We hope you’ll take advantage of these amazing ways The Current is helping audiences worldwide celebrate and remember a beloved musical icon.
If you have any questions or comments please contact your Station Representative