BBC World Service has a new way to increase your social media engagement. Daily social media cards are now available for use on your station’s Facebook and Twitter platforms.
Sign up to receive daily cards by email. You’ll receive a confirmation email first, followed by two cards each weekday. Look for these within seven business days of your registration.
Weekday offerings include a Newshour “Quote of the Day” card, and a card from another BBC World Service program (i.e. Witness, The Why Factor, The Inquiry) with a trending issue or compelling multimedia element. You’ll receive two cards for each program – one for Facebook, one for Twitter, so you know they’ll be formatted correctly.
Each daily email will include the social media card (image or video), a link to the corresponding BBC program segment, and suggested copy for use with that card.
The best part? You can customize the copy as you wish for your audience. It’s a great new option for connecting global and local stories.
Please contact your APM Stations Relations Representative with any questions.