In a move signaling public media’s shared commitment to its audience, NPR and American Public Media announced an agreement today that will make APM’s Marketplace Morning Report a daily feature during NPR’s Morning Edition newsmagazine. The change will take place in the fall.

Marketplace Morning Report FAQ

Why will Marketplace Morning Report now be fed during Morning Edition?

This agreement broadens the reach of Marketplace Morning Report (MMR), allowing more listeners to benefit from its robust business segment every morning.

NPR will be able to make the best use of its resources, producing other coverage, including business reporting, that will appear elsewhere in Morning Edition and in other shows.

For the many Member Stations that already carry MMR this is business as usual.

Overall, this demonstrates innovative thinking about collaboration in the public radio system.

 

Will NPR feed Marketplace Morning Report as part of Morning Edition?

NPR will feed MMR as the E segment in the second hour (E2) of Morning Edition, during the 6:00, 8:00 and 10:00 ET hours. NPR will produce and feed material in the first hour E segment (E1) of each feed.

Can my station air Marketplace Morning Report in the E1 instead?

Yes. APM will continue to produce seven live feeds of MMR, starting in the 5 am hour ET and running through the 11 am hour ET. Each will be available through ContentDepot. Stations that air MMR in the E1 can use the Content Depot feed and shift NPR’s content from the E1 to E2, being mindful of updates.

Can my station air Marketplace Morning Report every hour?

Stations that currently air MMR every hour may continue to do so.

We encourage, however, stations to carry MMR in the E2 segment, but APM will continue to provide 7 live feeds of MMR in ContentDepot.

Can I run Marketplace Morning Report in other segments?

No, Marketplace Morning Report must run in the E segment. It must be run live, either as fed by NPR or via ContentDepot.

Is my station required to air Marketplace Morning Report?

NPR strongly encourages stations to carry it as fed in the E2 segment. Member Stations will not be required to carry MMR.

Is my station required to air the afternoon Marketplace show?

No, this arrangement applies only to Marketplace Morning Report.

Does my station need to be an APM affiliate to air Marketplace Morning Report?

Most stations are already APM affiliates. For them, no further action is required. APM will contact the small number of stations that are not affiliates to discuss their options.

Will NPR continue to offer a business segment in Morning Edition?

NPR will no longer produce the Morning Edition Business Segment. However, NPR will continue to produce business coverage, including Planet Money, that will air throughout the newsmagazines, including Morning Edition.

When will this change occur?

(updated 8/26/2014)
We plan to start feeding MMR within Morning Edition on Monday, Sept. 22, using the current Morning Edition clock. MMR will retain its current length of 7:20, starting at 51:00 and ending at 58:20.

When the new Morning Edition clock launches on Nov. 17, the start time and duration of MMR will adjust slightly to conform to the new clock. The new E segment will start at 51:30 and end at 59:00, an increase of 10 seconds.

How will the revised clocks affect Marketplace Morning Report and the afternoon Marketplace show?

APM will adjust MMR to reflect slight changes in the Morning Edition clock. All Things Considered will continue to have a break at the bottom of the hour to accommodate the afternoon Marketplace show.

Will NPR and Marketplace staff coordinate coverage?

NPR and APM intend to communicate about coverage plans to create the best experience for the audience.

Will the NPR DACS include Marketplace Morning Report?

The Morning Edition rundown will not contain editorial information about MMR. MMR will continue to publish its rundown via WebDACS.

Will Marketplace Morning Report air during NPR breaking news coverage?

NPR may pre-empt MMR with breaking news coverage. If this occurs, stations will be alerted to the change via DACS and the NPR squawk channel. Otherwise, APM will not communicate via squawk.

MMR’s live feeds will always be available to stations through ContentDepot.

Is my station required to air Marketplace Morning Report during pledge drives?

No, stations are not obligated to run MMR during pledge drives.

Will there be changes to how the segment is branded?

No, it will continue to be known as APM’s Marketplace Morning Report.

Can I include Marketplace Morning Report in the digital stream of my station’s over-the-air broadcast?

Yes.

Will funding credits within Marketplace Morning Report change?

No. APM will continue to manage funding credits for Marketplace Morning Report. The length and placement of credits in the segment will not change. Credits will comply with APM’s credit language guidelines. NPR will not review credit language.

If I have an issue regarding Marketplace Morning Report, do I contact NPR or APM?

All questions regarding the Marketplace Morning Report should be directed to Nancy Cassutt at APM ncassutt@americanpublicmedia.org

If I have additional questions, who should I contact?

Please reach out to your NPR or APM station representative with any other questions about this agreement.