A twice-daily weekday :59 economic update module from Marketplace
Dear colleagues –
I have some exciting news. After successfully launching Marketplace Minute with Westwood One (also known as Cumulus Podcast Network) this past year, we’re now making it available for public radio stations as well. The public radio network continues to be our priority and core business, and we’re excited to be able to provide even more high-quality Marketplace content for your audiences, adding to our existing portfolio of Marketplace programs.
Twice daily, this one-minute module brings important economic content and context to audiences. Stories will focus on providing up-to-the-moment economic news in a quick, digestible format in Marketplace’s signature accessible style. Marketplace reporters will write and produce the segments, along with other members of the Marketplace editorial team as determined by the news of the day. Familiar to public radio audiences, key voices of the show include Nova Safo, Meghan McCarty Carino and Justin Ho.
Marketplace Minute will be available at no extra cost to current Marketplace affiliates and will be available starting on August 16, 2021. More information will be available closer to the launch date, but in the meantime if you have any questions do not hesitate to reach out to your station relations representative.
Best,
Chandra Kavati
Vice President of Distribution and Underwriting, American Public Media
FAQ
Q: Where is the best place in my schedule for Marketplace Minute?
A: The Marketplace Minute economic update is an ideal module to place in All Things Considered. Utilize the music beds in the clock to insert this :59 weekday module.
AIR WINDOWS:
- Midday: 11:30 a.m. – 2:59 p.m. ET
- Closing Bell: 5:30 – 11:59 p.m. ET
Q: Do I have to pay an additional fee for my station to carry Marketplace Minute?
A: Marketplace Minute is available for Marketplace affiliates at no additional cost.
Q: Who will be hosting the module?
A: Key voices of the show include established Marketplace voices – Nova Safo, Meghan McCarty and Justin Ho.
Q: Is Marketplace Minute carried on a commercial station in my market?
A: There are commercial AM stations throughout the country that carry it, predominately between the hours of 10pm-4AM EST. During Prime-time NFL, the minute also currently airs on game nights (M, Th, Su) between 8pm-1am EST (metro and rural stations). At this time, this makes the versions available on public radio stations the earliest broadcast airings occurring throughout the country; scheduling is subject to changes. If you have questions about your specific market, please reach out to your station relations representative.
Q: How is this unique from (or the same as) the commercial Marketplace Minute?
A: The commercial Marketplace Minute is a few seconds longer than the public radio version and has a morning feed in addition to the midday and closing bell feeds. The commercial version also has one additional ‘story’ or headline, which was trimmed to fit the public radio clock.
Q: Can I also air the morning version of Marketplace Minute that’s available on commercial radio?
A: The morning version of Marketplace Minute is not available to Public Radio given Marketplace Morning Report’s six daily feeds starting at 5:51 a.m. ET through 10:51 a.m. ET.
Q: Do my Marketplace fees contribute to the program’s production?
A: Public radio fees do not pay for the production of this product. Marketplace Minute is a co-production between APM and Westwood One, also known as Cumulus Podcast Network, and is offered to APM affiliates as part of our agreement.