Category Archives: Fundraising

2021 Fall Fundraising Tools from APM

Fall member drive time is back – to ease your workload and leverage your audience’s affinity for national programming, utilize our fundraising promos pitch points and segments. New tools for Fall 2021 fundraising include:

  • New fundraising promo options (excluding BBC World Service) including general, sustainer, sustainer upgrade, and thank you messages from our hosts. New spots are between 0:25 and 0:59.
  • On Point: New fundraising promos voiced by Meghna Chakrabarti
  • The Daily: New general fundraising promos and two evergreen episodes shortened by 5-6 minutes to allow for pitching.
  • Marketplace Morning Report: A fundraising letter template from Marketplace Morning Report will be available to customize in station email fundraising campaigns – details to be posted on our website.
  • BBC Newshour: New evergreen segments for pitching around the program.
  • Performance Today: New long-form, in studio segments.
  • The Splendid Table: New fundraising episode featuring corresponding recipes.

All segments are available now on ContentDepot, with exceptions as noted. Subscribe to program pages today and receive all future updates for each. Visit the ‘Episodes’ section of the pages below to find new fundraisers, with suggested pitch points following each rundown. As a reminder, fundraising promos from Spring 2021 are still available to you through ContentDepot for continued use.

Check out the links below, and if you have any questions please reach out to your station relations representative.

News

BBC World Service

On Point

The Daily

Marketplace

Marketplace Morning Report

Marketplace Tech

Classical

Performance Today

Pipedreams

SymphonyCast

Arts & Culture

The Splendid Table

Leverage branded member rewards

APM partners with Forest Incentives to be able to provide public radio stations with branded swag for fundraising rewards. Consider leveraging Marketplace, the Splendid Table, or BBC branded swag for your fall fundraising campaigns.

Custom Promos

We encourage you to use our new fundraising promos, but we’re here to help if you need a custom spot. Please complete our custom promo form.

Due to ongoing production schedules, please allow 3-4 weeks for custom promo delivery, and up to 6 weeks for BBC World Service spots. Note: BBC World Service is prohibited by British law to make direct asks to listeners for monetary support. We welcome your fundraising questions and feedback!

Please contact your Station Relations Representative.

2021 Spring Fundraising Tools

It’s that time of year again – spring member drive time. To ease your workload and leverage your audience’s affinity for national programming, utilize our fundraising promos, pitch points and segments. New for Spring 2021, fundraising tools include:

  • New fundraising promo options including general, sustainer, sustainer upgrade and thank you messages from APM hosts. Most are between :20 and :59, mixed or voice only with music beds included for mixing.
  • On Point promos and pitch points.
  • BBC Newshour evergreen segments.
  • The Daily 2 shortened evergreen episodes for use in pledge drives.
  • Performance Today long-form, in studio segments.

All segments are available now on ContentDepot, with exceptions as noted. Subscribe to program pages today and receive all future updates for each program. Visit the ‘Episodes’ section of the pages below to find new fundraisers, with suggested pitch points following each rundown or posted in the promotional materials tab.

Check out the links below, and if you have any questions please reach out to your station relations representative.

News

BBC World Service

Marketplace

  • 7 fundraising promos voiced by Kai Ryssdal

Marketplace Morning Report

  • 5 fundraising promos voiced by David Brancaccio

Marketplace Tech

  • 5 fundraising promos voiced by Molly Wood

The Daily

  • 4 fundraising promos voiced by producers of The Daily and Michael Barbaro
  • 2 shortened evergreen episodes (including promos)

On Point

  • 5 promos voiced by Meghna Chakrabarti

Classical

Performance Today

  • 5 fundraising promos voiced by Fred Child
  • 4 in-studio long segments (10:00-14:00) with guest artists

Pipedreams

  • 6 fundraising promos voiced by Michael Barone

SymphonyCast

  • 5 fundraising promos voiced by Julie Amacher.

Arts & Culture

The Splendid Table

  • 7 fundraising promos voiced by Francis Lam

Questions? Please reach out to your station relations representative.

New spring fundraising tools

As you look forward to warm spring days and member drives, we’re here to help with new fundraising assets to raise your audience engagement and revenue.

Segments are available now on ContentDepot. Subscribe to individual fundraising program pages now to receive all future updates.

New for spring 2019:

 All programs

  • Updated talking points for your live pitches are available now on ContentDepot (following each rundown on fundraising pages) and on our website (under ‘Fundraising’ on program pages).
  • New fundraising promo options (excluding BBC World Service and The Daily) include general, sustainer, sustainer upgrade, and thank you messages from our hosts; new spots are between 0:25 and 0:59.

 Live from Here

  • Fundraising episode with 13 interchangeable segments featuring Chris Thile and a variety of artists: David Crosby, Jon Batiste, Lindsey Buckingham, John Prine, Meshell Ndegeocello, Emmanuel Ax, St. Vincent, Jonathan Biss, Dessa, Cory Henry and the Funk Apostles, Vulfpeck, Tuneyards, Jeff Tweedy, Sylvan Esso, Snarky Puppy, David Rawlings, Willie Watson & the Fairfield Four, Parker Millsap, The Knights, Rachael Price, Gaby Moreno, Sarah Jarosz, Aoife O’Donovan, Sara Watkins, Punch Brothers, Tracy K Smith, The Sklar Brothers, Jim Gaffigan, Chris Gethard, Joey Ryan, and Tom Papa.

 Performance Today

  • Long-form, in-studio segments with a variety of classical artists.

Visit the ‘Episodes’ section of the pages below to find new fundraisers, with suggested pitch points following each rundown:

News

BBC World Service (generic promos and pitch points)

The Daily (generic promos, pitch points and listener testimonials)

 Marketplace

Arts and Culture

Live from Here (fundraising episode, pitch points)

The Splendid Table (6 promos with Francis Lam, pitch points)

Classical Music

Classical 24 (11 promos with C24 hosts, pitch points)

Performance Today (7 promos with Fred Child, 5 in-studio segments with guest artists, pitch points)

Pipedreams (6 promos with Michael Barone, pitch points)

SymphonyCast (6 promos with Alison Young, pitch points)

Custom Promo Requests

We encourage you to use our new fundraising promos, but we’re here to help if you need a custom spot. Please complete our custom promo form.

Due to ongoing production schedules, please allow 3-4 weeks for custom promo delivery, and up to 6 weeks for BBC World Service spots. Note: BBC World Service is prohibited by British law to make direct asks to listeners for monetary support.

New spring fundraising tools

As you look forward to warm spring days and member drives, we’re here to help with new fundraising assets to raise your audience engagement and revenue.

Segments are available now on ContentDepot. Subscribe to individual fundraising program pages now to receive all future updates.

New for spring 2019:

 All programs

  • Updated talking points for your live pitches are available now on ContentDepot (following each rundown on fundraising pages) and on our website (under ‘Fundraising’ on program pages).
  • New fundraising promo options (excluding BBC World Service and The Daily) include general, sustainer, sustainer upgrade, and thank you messages from our hosts; new spots are between 0:25 and 0:59.

 Live from Here

  • Fundraising episode with 13 interchangeable segments featuring Chris Thile and a variety of artists: David Crosby, Jon Batiste, Lindsey Buckingham, John Prine, Meshell Ndegeocello, Emmanuel Ax, St. Vincent, Jonathan Biss, Dessa, Cory Henry and the Funk Apostles, Vulfpeck, Tuneyards, Jeff Tweedy, Sylvan Esso, Snarky Puppy, David Rawlings, Willie Watson & the Fairfield Four, Parker Millsap, The Knights, Rachael Price, Gaby Moreno, Sarah Jarosz, Aoife O’Donovan, Sara Watkins, Punch Brothers, Tracy K Smith, The Sklar Brothers, Jim Gaffigan, Chris Gethard, Joey Ryan, and Tom Papa.

 Performance Today

  • Long-form, in-studio segments with a variety of classical artists.

Visit the ‘Episodes’ section of the pages below to find new fundraisers, with suggested pitch points following each rundown:

News

BBC World Service (generic promos and pitch points)

The Daily (generic promos, pitch points and listener testimonials)

 Marketplace

Arts and Culture

Live from Here (fundraising episode, pitch points)

The Splendid Table (6 promos with Francis Lam, pitch points)

Classical Music

Classical 24 (11 promos with C24 hosts, pitch points)

Performance Today (7 promos with Fred Child, 5 in-studio segments with guest artists, pitch points)

Pipedreams (6 promos with Michael Barone, pitch points)

SymphonyCast (6 promos with Alison Young, pitch points)

Custom Promo Requests

We encourage you to use our new fundraising promos, but we’re here to help if you need a custom spot. Please complete our custom promo form.

Due to ongoing production schedules, please allow 3-4 weeks for custom promo delivery, and up to 6 weeks for BBC World Service spots. Note: BBC World Service is prohibited by British law to make direct asks to listeners for monetary support.

Rake in More Support with New Fall Fundraising Tools

Get ready for fall fundraising with new assets sure to increase your audience reach and revenue, including new promos and special episodes, ‘thank you’ messages from our hosts, and talking points for yours. You might need a bigger tote bag…

New for Fall 2018:

 All APM Programs (exceptions as noted):

  • Fundraising promos (excluding BBC World Service and The Daily) include general, sustainer, sustainer upgrade, and thank you messages from our hosts; promo messages are between 0:25 and 0:59.
  • Generic promos for BBC World Service and The Daily.
  • Updated talking points for your live pitches. Available now on ContentDepot (following each rundown on fundraising pages) and our website (under ‘Fundraising’ on program pages).

Marketplace:

The Daily:

Live from Here:

  • New fundraising episode, featuring an eclectic mix of season two highlights and guests, including: David Crosby, I’m With Her, Ben Folds, Neko Case and many more.
  • Pitch points and listener testimonials

The Splendid Table:

Segments are available now on ContentDepot. Subscribe to individual fundraising program pages now to receive all future updates. Visit the ‘Episodes’ section of the pages below to find new fundraisers, with suggested pitch points following each rundown.

Custom Promo Requests
We encourage you to use our new fundraising promos, but we’re here to help if you need a custom spot. Please complete our custom promo form.

Due to ongoing production schedules, please allow 3-4 weeks for custom promo delivery, and up to 6 weeks for BBC World Service spots. Note: BBC World Service is prohibited by British law to make direct asks to listeners for monetary support.

We welcome your fundraising questions and feedback! Please contact your Station Representative.

Summer Fundraising Episode of APHC now available

An all-new fundraising episode of A Prairie Home Companion with Chris Thile is now available in ContentDepot and can be found on the “A Prairie Home Companion Summer Fundraiser” program page: https://contentdepot.prss.org/portal/media/programs/1502072.

This is a special fundraising episode (plus two tune-in promos) of A Prairie Home Companion featuring some favorite highlights from Prairie Home’s first season with Chris Thile as host. Included are performances with Steve Martin and the Steep Canyon Rangers, Andrew Bird, Regina Spektor, Ryan Adams, Kasey Musgraves, Trevor Noah, Sarah Jarosz, Gaby Moreno, Aoife O’Donovan, The Royal Academy of Radio Actors and more.

Stations may air this episode during their drives to complement live on-air pitching if they so choose. Suggested pitch points can be found on the last two pages of the rundown.

Chris Thile is happy to record custom promos for you. Due to the nature of his schedule, please allow up to 6 weeks for turn-around. Please submit a Custom Promo Request on APMStations.org here: https://www.apmstations.org/operations/promo-requests/

Or, contact your APM Station Relations Representative to make a request. https://www.apmstations.org/about-apm-distribution/

Good luck with your summer fundraising!

APHC Spring Fundraiser Available Now

A spring fundraising edition of A Prairie Home Companion is available now via ContentDepot.

Segments include a variety of show clips from the 2016-17 season with Chris Thile, including performances with  Jack White, Brandi Carlile, Andrew Bird, Angelique Kidjo, Nathaniel Rateliff and the Night Sweats, Jason Isbell, Ben Folds, The Staves, Anais Mitchell, Lake Street Dive, The Dover Quartet, Ed Helms, Maria Bamford, Billy Collins, John Hodgman, Aparna Nancherla, Sarah Jarosz (SJ), Gaby Moreno, Aoife O’Donovan, The Royal Academy of Radio Actors and more.

Continue reading →

APM Spring Fundraising Materials now available!

Spring member drives are just around the corner! APM has prepared a complete package of fundraising segments for use during the spring 2016 on-air fundraising season. Look for all new sustaining upgrade segments in addition to general sustainer appeals, and a new fundraising program from A Prairie Home Companion. Continue reading →