Category Archives: Marketplace Weekend

New spring fundraising tools

As you look forward to warm spring days and member drives, we’re here to help with new fundraising assets to raise your audience engagement and revenue.

Segments are available now on ContentDepot. Subscribe to individual fundraising program pages now to receive all future updates.

New for spring 2019:

 All programs

  • Updated talking points for your live pitches are available now on ContentDepot (following each rundown on fundraising pages) and on our website (under ‘Fundraising’ on program pages).
  • New fundraising promo options (excluding BBC World Service and The Daily) include general, sustainer, sustainer upgrade, and thank you messages from our hosts; new spots are between 0:25 and 0:59.

 Live from Here

  • Fundraising episode with 13 interchangeable segments featuring Chris Thile and a variety of artists: David Crosby, Jon Batiste, Lindsey Buckingham, John Prine, Meshell Ndegeocello, Emmanuel Ax, St. Vincent, Jonathan Biss, Dessa, Cory Henry and the Funk Apostles, Vulfpeck, Tuneyards, Jeff Tweedy, Sylvan Esso, Snarky Puppy, David Rawlings, Willie Watson & the Fairfield Four, Parker Millsap, The Knights, Rachael Price, Gaby Moreno, Sarah Jarosz, Aoife O’Donovan, Sara Watkins, Punch Brothers, Tracy K Smith, The Sklar Brothers, Jim Gaffigan, Chris Gethard, Joey Ryan, and Tom Papa.

 Performance Today

  • Long-form, in-studio segments with a variety of classical artists.

Visit the ‘Episodes’ section of the pages below to find new fundraisers, with suggested pitch points following each rundown:

News

BBC World Service (generic promos and pitch points)

The Daily (generic promos, pitch points and listener testimonials)

 Marketplace

Arts and Culture

Live from Here (fundraising episode, pitch points)

The Splendid Table (6 promos with Francis Lam, pitch points)

Classical Music

Classical 24 (11 promos with C24 hosts, pitch points)

Performance Today (7 promos with Fred Child, 5 in-studio segments with guest artists, pitch points)

Pipedreams (6 promos with Michael Barone, pitch points)

SymphonyCast (6 promos with Alison Young, pitch points)

Custom Promo Requests

We encourage you to use our new fundraising promos, but we’re here to help if you need a custom spot. Please complete our custom promo form.

Due to ongoing production schedules, please allow 3-4 weeks for custom promo delivery, and up to 6 weeks for BBC World Service spots. Note: BBC World Service is prohibited by British law to make direct asks to listeners for monetary support.

BBC World Service Pre-Election Special: “Change in America”

As we focus on – and stress about – about what might be next, the BBC World Service offers a unique retrospective on where we’ve been, and and how American society has changed since Obama took office.

Pre-Election Special: “Change in America”
60 minutes
BROADCAST WINDOW: Available for 24 hours, November 5-6
Available in ContentDepot

How has the United States changed since January 2009, when Barack Obama first came to office? Marketplace Weekend host Lizzie O’Leary and her guests describe the subtle, surprising and even seismic shifts which have been seen in American society whilst Obama has been president. Using data – and with the help of audiographs, which illustrate data in sound – they paint a fascinating picture of change in America.

Ask listeners “What’s your number?” with Marketplace’s Economic Anxiety Quiz

Embed the Economic Anxiety Quiz on your website – new data available now!
 
Marketplace is offering an audience engagement opportunity tied to its election and economy reporting. For the past year, Marketplace has partnered with Edison Research to conduct quarterly national polls measuring how Americans are experiencing the economy. The results of these surveys have informed the Economic Anxiety Index—a number that helps describe how the nation’s economy feels on a personal level.

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Marketplace Offers Tools for Local Welfare Reform Coverage

Today marks “the end of welfare as we have come to know it,” when President Bill Clinton signed a bill that would dramatically transform the country’s welfare system.

Make a local connection by using the Marketplace database tool to pull charts, graphs and user-friendly information about how welfare spending has changed in your state since the passage of welfare reform. We call it: Your State on Welfare. Features include:

  • Both national and state-specific data detailing how welfare funds are spent (from the Center on Budget and Policy Priorities) presented as a data tool exclusively by Marketplace
  • Shareable and embeddable charts, graphs and other visuals that explore this important data
  • State pages that highlight key findings

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Marketplace Offers”Politics Inside Out” Convention Modules

Marketplace is offering special modules that look at politics from the inside out – with real people’s questions inside the conventions and take a look at political developments outside the conventions.

Who does the economy work for? What’s the real currency of government? Who are the winners and losers in today’s global economy? How are people’s lives and livelihoods affected by their access to political power? These are the questions that Americans are asking this election season, and Marketplace is positioned to tackle them for your listeners.

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Calling ALL Stations: Brexit Special from Marketplace Weekend & BBC World Service

Marketplace Weekend has teamed up with the BBC World Service to create special programming focused on Brexit and its impact on the economy. This weekend, Lizzie O’Leary hosts Marketplace Weekend and BBC’s In the Balance from the UK to provide on-the-ground reporting as the British people adjust to their new future.

Given the timeliness of this coverage, we’re making this week’s episode of Marketplace Weekend available to all stations, complete with on-air promos.

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Marketplace Weekend launches this week!

Marketplace Weekend with host Lizzie O’Leary is built for the weekend audience. It will be an informative, fun, interactive program that leverages Marketplace’s talent and reporting strength across all platforms.  O’Leary will guide listeners through the most fascinating economic stories of the week – exploring  what happened, why it matters, who it affects and what happens next – through lively and engaging conversations on air and online.

 

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