New 6 part series will be crowdsourcing ideas from global audiences across social media platforms
New York, February 13, 2015 – BBC World Service and American Public Media’s Marketplace are joining forces this month for a special global co-production, Six Routes to Riches. The timely six-part series will explore how individuals from different countries and communities around the world are finding new ways to make money. Hosted by Marketplace’s Lizzie O’Leary, correspondents from both BBC and Marketplace will visit six epicentres of the changing global economy to meet the people who have ‘made it’ – and those aspiring to make it.
Over the course of 40 days, the series will visit Germany, Nigeria, Brazil, India, China and the U.S. to investigate the challenges and opportunities for those piloting their way to a better life in a richer world against the backdrop of a rapidly transforming global economy. Segments of Six Routes to Riches will air in the U.S. on Marketplace Weekend and will be broadcast around the world via BBC World Service. Audiences also will hear elements on Marketplace and Marketplace Morning Report.
“We are in a remarkable global economic moment,” said O’Leary, reporting from São Paulo for the Six Routes to Riches series. “The world is recovering from the financial crisis and recession, but we’re all still finding our way forward, and trying to understand what that looks like in different places and to different people.”
Alongside speaking to business leaders, entrepreneurs and other key figures in each country, the series will also crowdsource the ideas, thoughts and feedback of global audiences and in the six featured countries, across BBC and Marketplace social media platforms, using the hashtag #6routes. The series will ask audiences about their own business role models and symbols of economic success, as well as questions about factors that may have impacted on their own lives, like debt, business failure, inequality and the role of education. The series will share the very best ideas and feedback online at: www.bbc.co.uk/programmes/p02jhfn2 and www.marketplace.org/sixroutes
The series premieres the weekend of February 13-15, and travels to Germany, where the BBC’s Simon Jack and Marketplace‘s Krissy Clark look at why that economy seems to be the most stable of all. Simon Jack explores how the euro crisis has exposed the country’s unusual relationship with debt. Marketplace’s Krissy Clark meets entrepreneurs Jan and Feride of Uslu airlines – a company that has taken inspiration from Germany’s world renowned car industry and used it to make a mark in the cosmetics industry. In this second programme, BBC’s Nkem Ifejika heads to Nigeria to meet the business leaders who are building Nigeria’s newest industries from the ground up; from creating Africa’s first global TV network to getting Nigerian-made cars onto the nation’s roads.
Six Routes to Riches is part of the BBC’s A Richer World Season (#bbcricherworld), exploring global wealth, poverty and inequality.
Notes to Editors:
Six Routes to Riches, presented by Lizzie O’Leary, will broadcast on Marketplace Weekend and BBC World Service:
13-15 Feb – Germany, with BBC’s Simon Jack and Marketplace’s Krissy Clark
20-22 Feb – Nigeria, with BBC’s Nkem Ifejika
27 Feb – 1 Mar – Brazil, with Marketplace’s Lizzie O’Leary
6-8 Mar – India, with BBC’s Justin Rowlatt
13-15 Mar – China, with BBC’s Linda Yueh and Marketplace’s Rob Schmitz
20-22 Mar – United States, with Marketplace’s Lizzie O’Leary and Krissy Clark
BBC World Service is an international multimedia broadcaster, delivering a wide range of language and regional services on radio, TV, online and via wireless handheld devices. It uses multiple platforms to reach its weekly audience of 191 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbc.com/worldservice. In the U.S, BBC World Service English radio content is distributed by American Public Media™ (APM).
About Marketplace
Marketplace® is produced and distributed by American Public Media™ (APM), one of the largest producers and distributors of public radio programming in the world with a portfolio reaching more than 18 million listeners via more than 900 radio stations nationwide each week. Produced in association with the University of Southern California, Marketplace® programs (Marketplace, Marketplace Weekend, Marketplace Morning Report and Marketplace Tech) are currently broadcast by more than 500 public radio stations nationwide and heard by nearly 11 million weekly listeners and Marketplace, the weekday evening program, is the largest business news program, on radio or TV, in the country. Marketplace programs are noted for their timely, relevant and accessible coverage of business, economic and personal finance focusing on the latest national and international business news, the global economy and wider events linked to the financial markets. For more information on Marketplace visit marketplace.org. For more information on American Public Media, visit americanpublicmedia.org.
Source: Data are copyright Nielsen Audio, Sp13/F13 average. Data are estimates only.