Fall member drive time is back – to ease your workload and leverage your audience’s affinity for national programming, utilize our fundraising promos pitch points and segments. New tools for Fall 2021 fundraising include:
- New fundraising promo options (excluding BBC World Service) including general, sustainer, sustainer upgrade, and thank you messages from our hosts. New spots are between 0:25 and 0:59.
- On Point: New fundraising promos voiced by Meghna Chakrabarti
- The Daily: New general fundraising promos and two evergreen episodes shortened by 5-6 minutes to allow for pitching.
- Marketplace Morning Report: A fundraising letter template from Marketplace Morning Report will be available to customize in station email fundraising campaigns – details to be posted on our website.
- BBC Newshour: New evergreen segments for pitching around the program.
- Performance Today: New long-form, in studio segments.
- The Splendid Table: New fundraising episode featuring corresponding recipes.
All segments are available now on ContentDepot, with exceptions as noted. Subscribe to program pages today and receive all future updates for each. Visit the ‘Episodes’ section of the pages below to find new fundraisers, with suggested pitch points following each rundown. As a reminder, fundraising promos from Spring 2021 are still available to you through ContentDepot for continued use.
Check out the links below, and if you have any questions please reach out to your station relations representative.
News
Classical
Arts & Culture
Leverage branded member rewards
APM partners with Forest Incentives to be able to provide public radio stations with branded swag for fundraising rewards. Consider leveraging Marketplace, the Splendid Table, or BBC branded swag for your fall fundraising campaigns.
Custom Promos
We encourage you to use our new fundraising promos, but we’re here to help if you need a custom spot. Please complete our custom promo form.
Due to ongoing production schedules, please allow 3-4 weeks for custom promo delivery, and up to 6 weeks for BBC World Service spots. Note: BBC World Service is prohibited by British law to make direct asks to listeners for monetary support. We welcome your fundraising questions and feedback!